We are committed to respecting your privacy. This notice is to explain how we may use personal information we collect when you:
- place an order for goods or services
- communicate with us about your order or purchase
- contact us about goods or services you are considering ordering
- otherwise make an enquiry
- browse our website
References to we, our or us in this privacy notice are to Bettie Brown’s Boutique.
Bettie Brown’s Boutique is a sole trader.
1. Personal Information
- When you interact with us, particularly when you purchase goods or services from us, you may provide us with personal information about you, such as your [name, address, telephone number, email address and payment information.
- We do not obtain personal data from any other sources.
- Depending on the nature of our interactions with you, there may be certain essential personal information that we have to collect from you so that we can provide you with the information, goods or services that you have requested.
- We may also ask you for additional personal information which it is optional for you to provide but which will allow us to improve the service that we provide to you. For example, you may provide us with additional contact details to make it easier for us to get in touch with you.
- We will always aim to make it clear which personal information it is necessary for you to provide and which personal information is optional. However, if you are unsure as to whether you are required to provide any particular piece of personal information please ask.
2. Uses made of the information
- We are committed to protecting your privacy, and will only use your personal information in accordance with applicable data protection legislation, including the General Data Protection Regulation and the Data Protection Act 2018.
- Specifically, we may use your personal information as follows:
- to perform our obligations in respect our agreement with you, including:
- fulfilling any order that you place
- authorising payments
- where you have expressly consented to us doing so, including:
- where you have requested that we keep you up-to-date with news and updates, to provide you with the types of news and updates that you have asked to receive by the types of communication that you have asked us to use
- where you make an enquiry or request any particular information, to respond to that enquiry and provide the requested information; and
- where it is necessary for compliance with legal obligations, including:
- for record keeping and regulatory compliance purposes and
- for carrying out checks to prevent money laundering
- where we otherwise have a legitimate interest in doing so, including:
- carrying out checks to prevent fraud to protect us from dishonest activity
- undertaking surveys or market research to enable us to improve the service we offer and
- ensuring that our website is presented in the most effective manner for you and your computer and tracking your use of our website through the use of cookies and log files to help us to provide a positive user experience and improve and increase usage of our website.
- to perform our obligations in respect our agreement with you, including:
- Where you have given us your consent to use your personal information in a particular manner, you have the right to withdraw this consent at any time, which you may do by contacting us as described in paragraph 9. Please note however that the withdrawal of your consent will not affect any use of your personal information made before you withdrew your consent.
3. Transferring your personal information internationally
- In certain cases the sharing of your personal information to a third party as described above may involve your personal information being transferred outside of the United Kingdom. This may be to:
- a country in the European Economic Area or that is otherwise considered to have data protection rules that are equivalent to those in the United Kingdom; or
- a country which is not considered to have the same standards of protection for personal data as those in the United Kingdom, in which case we will take all steps required by law to ensure sufficient protections are in place to safeguard your personal information, including where appropriate putting in place contractual terms approved by the relevant regulatory authorities.
4. Retention, updating and removal of your personal information
- Where you provide us with personal information we may retain this information for future use, including:
- undertaking surveys or market research regarding your purchase or regarding your experience of dealing with us
- providing you with news and updates of a type you have asked to receive
- monitoring fraud and other illegal or unlawful activity
- record keeping purposes
- The duration for which we retain your personal information will differ depending on the type of information and the reason why we collected it from you.
However, in some cases personal information may be retained on a long term basis: for example, personal information that we need to retain for legal purposes will normally be retained for at least six years in accordance with usual commercial practice and regulatory requirements.
- It is important to ensure that the personal information we hold about you is accurate and up-to-date, and you should let us know if anything changes, for example if you move home or change your phone number or email address.
You may be able to update some of the personal information we hold about you through your customer account. ] Alternatively, you can contact us using the details in paragraph 9.
- If you want to stop receiving any information from us, such as news and updates, please let us know by updating your preferences through our customer account or contacting us using the details in paragraph 9. It may take up to one month to unsubscribe you from marketing.
- Your decision to stop receiving information from us may result in the deletion of some of the personal information that we hold about you, but we may still retain personal information we require for other purposes, including where it is required for record keeping purposes.
- In certain circumstances you may be entitled to request the erasure of personal information that we hold about you.
To make a request of this nature, please contact us, providing full details of the personal information you want to be erased and the reason(s) for your request. We will consider all requests upon receipt and confirm to you whether we are able to agree to your request.
5. Cookies and log files
- When you browse our website, we may use “cookies” to keep track of your visit and give you a better browsing experience.
- In common with most websites, our website logs various information about visitors, including internet protocol (IP) addresses, browser type, internet service provider (ISP) information, referring / exit pages and date / time stamp. We may use this information to analyse trends, administer the website, track your movement around the website and gather broad demographic information.
- Types of cookies we use are:
- Necessary cookies: help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
- Statistics cookies: help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
- Marketing cookies: used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user.
- If you want to find out more about how to control your cookies please visit the links below depending on the web browser that you use. However, please remember that if you choose not to receive cookies at any time, the Bettie Brown’s Boutique website may not function properly and certain services will not be provided which may affect your experience of the website.
- You may also find the information on www.aboutcookies.org useful. This website is run by an external company to Bettie Brown’s Boutique and we cannot verify the content of this website.
6. Security
- The protection of your personal information is very important to us and we have in place various security measures to ensure that your personal information is kept secure.
- However, you should be aware that the method you use to get in contact with us, such as email or post, may not be entirely secure and your personal information may be susceptible to being intercepted in transit. Equally, your personal information is at risk if a malicious third party gains access to your account on our customer portal or to any other place where your personal information is stored, such as your email account.
- You should therefore take all reasonable steps to keep your personal information secure, including choosing a secure password for your customer account and your email account and not disclosing your passwords to anybody else. You should use a unique password for every account.
7. Enquiries, issues and complaints
- You are entitled by law to ask for a copy of your personal information at any time. Please contact us using the details in paragraph 9.
- In the unlikely event that you have any concerns about how we use your personal information, please contact us as described in paragraph 9. This includes situations where you want to request the rectification or erasure of your personal information, restrictions to be placed around how we use your personal information, or to object to a particular use.
- If you make a complaint about our handling of your personal information, it will be dealt with in 28 days.
- If we are unable to resolve your complaint, you may make a complaint to the Information Commissioner’s Office. Please see ico.org.uk/make-a-complaint/ for more information.
8. Changes to this privacy notice
- We reserve the right to alter this privacy notice at any time. Such alterations will be posted on our website. You can also obtain an up-to-date copy of our privacy notice by contacting us as described in paragraph 9. Should you object to any alteration, please contact us.
9. Contacting us
- If you need to contact us about this notice or any matters relating to the personal information we hold on you, you can write to the Data Protection Officer, bettie@bettiebrownsb.co.uk.
10. Further information
- We hope that the contents of this privacy notice address any queries that you may have about the personal information we may hold about you and what we may do with it. However, if you do have any further queries, comments or requests, please contact us as described in paragraph 9 above.
- Whilst this privacy notice sets out a general summary of your legal rights in respect of personal information, this is a very complex area of law. More information about your legal rights can be found on the Information Commissioner’s website at ico.org.uk/your-data-matters.